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Nielsen's total viewership figure was 13 million viewers, which was sampled from Prime Video subscribers in the U.S. who streamed on set-top boxes, connected TVs, web and mobile, as well as Amazon's platform Twitch, NFL+, out-of-home viewing and over-the-air broadcasts in the home markets of the Los Angeles Chargers and Kansas City Chiefs. The data measurement firm calculated the viewership of the "TNF" game as well as the pregame and post-game shows. The first exclusive "Thursday Night Football" game on Amazon Prime Video was a win for the streaming service, with 15.3 million viewers, the company announced today.