There can be witnessed a regional tsunami in the country in the present times, with vernacular users accounting for nearly 75% of India’s digital user base by year 2021, as per a joint report by Google and KPMG. The entire digital industry is going through a tectonic shift with the world moving to digital video content where languages other than English will be responsible for driving traffic. By 2021, English users are expected to see only a 3% rise which is lesser compared to the growth in vernacular languages.
Now, the question is, how to keep users engaged when there is not much in the market to engage the high number of users who are more comfortable to use content in the language the know best and do not know how to communicate or share knowledge in English?
Therefore, since our future is clearly vernacular, it is highly crucial to engage such users. Numerous platforms are available in the market to bridge the gap, but a unique initiative called Bolo Indya has just come up which promises to empower users, that too in their own language!
Mr Varun Saxena, founder of CareerAnna, India’s Largest Learning Platform, recognised this inherent demand of vernacular users and the potential to be leveraged in the vernacular market. His vision was to build a platform for users of Indian languages to allow user-generated content to be shared in both audio and video modes in their respective native languages and therefore, Bolo Indya was born as an interest-based platform to enable users to participate, react to events, voice their opinions, contribute to the community and be part of a fine network of local language users.
Bolo Indya was officially launched on May 11, 2019 in the form of an app as the ultimate QnA platform for 100 crore Indians. It is currently available in the Android version and hosts four languages namely Hindi, Tamil, Telugu and English.
Bolo Indya, through its user-generated content (UGC) platform aims to reach out to a non-English speaking population in India and follow in the footsteps of Zhihu, a highly successful Quora-like Q&A platform, in China. It intends to do so by allowing users to question and answer by means of voice or text on its app.
Bolo Indya, just like Zhihu, wants to branch out into an important window for issues that causes an impact on Indian’-language users, which range from career, self-help and motivation to love and life in general. Bolo Indya also features a long feed comprising of both question and answers and hosts influencers on it, like Zhihu, to respond to questions with aptly recorded answers. These influencers make use of the ‘upvote’ and ‘downvote’ option and far more frequently than users on Quora.
Also, there is no dearth of the categories covered under Bolo Indya as it covers everything under the sun - be it Travel, Career, Recipes, Makeup, Relationships, News and more! Based on the said categories, it seeks active participation from the audience via content, videos and polls.
India is a culturally diverse and multilingual country which possesses over 22 languages and 1600+ dialects. Therefore, it would have been highly unfair to sideline this huge chunk of users who want to be empowered so as to be a part of active change, but in the language they find best. Like Nelson Mandela once said, if you speak to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.’ So, download the Bolo Indya app without much ado to be a part of a one-of-a-kind digital revolution!