Patna, (Bihar Times): The Bihar government’s publicity material on tourism has been rejected by the Air India. The plan was to christen Bihar on one of its new Boeing 777-300ER.

According to the sources the publicity material was rejected because it was sub-standard. As a part of damage limitation exercise the state government has now entrusted the task to a professional firm. However, it has to dole out Rs one lakh for this purpose. The fresh material will be re-sent to the Air India after it is ready by the end of this month.

It needs to be reminded that the Air India had sometimes back decided to name its new fleet after different states of country and to help each state develop promote itself on the aircraft named after it.

The Air India was providing the states promotional opportunities free of cost. These opportunites include screening of a ten-minute film on the state and a four-page promotional literature to be placed on each of the flight, which can be changed every month or ater a fortnight. Besides, the aircraft will have four pictures displayed on the respective states.

Though Boeing 777-300 ER has been flying on the Delhi-London-New York route and the Mumbai-Paris-Newark route for the last three months yet it is not carrying the publicity material because the Air India rejected them on the grounds of being not of international standard. The rejection of material has come as a big embarrassment for the officials here.

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